The writer contends that founding enterprise is a process involving opportunity discovery and capture, novel product or service creation and realization of its potential value.

笔者认为，创业是一个发现和捕获机会并由此创造出新颖的产品或服务和实现其潜在价值的过程。

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A process which information product value is not a equivalent exchange and value changing has been shown after studying the value realization of it.

研究了信息产品的价值实现，揭示出信息产品价值的实现过程是一个非等价交换和价值变化的过程；

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Management of objective cost, cost function analysis by means of the value engineering and general method realization of objective cost control for new product development are presented.

介绍了目标成本管理、运用价值工程进行成本功能分析及实现新产品开发目标成本控制的一般方法。

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