With China's 2008 Olympic Games, 2010 Asian Games and other sporting events held in China, between the reality demand among the sports marketing and brand assets relations is growing.

随着中国2008年奥运会、2010年亚运会等体育赛事在我国的举办，对体育营销和品牌资产关系理论的现实需求也越来越大。

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Their high expectations are often quickly dashed by the harsh reality of the demand for graduates, especially for those armed with degrees in English, international trade and computer science.

CNN: Feeling blue within China's red-hot economy

The reality is that the demand to fly is outstripping the capacity to do so, and that looks set to continue.

BBC: The future of flying

But the reality is that the demand is there by the millions.

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