The real option method is used to evaluate the value of operating concessions given to corporations in the process of the merger and acquisition of corporations.

在企业并购过程中，采用实物期权法对企业的特许经营权价值进行评估。

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After comparing the difference between the traditional evaluating methods and real option method, the framework to evaluate the start-up firms with real option is put forward.

作者在比较传统价值评估方法与实物期权价值评估计算差异后，提出实物期权评估创业企业价值的总体思路。

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The real option method would avoid the negative consequences resulting from uncertainties and create more opportunity value, thus forming new investment decision-making approach.

实物期权思维方式规避了不确定性带来的消极影响，创造了更多的机会价值，形成新的房地产投资决策思想。

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