" Carsen insists this is one of Kinmonth's greatest talents: "Often you want people to be wearing realclothes, not costumes, and when people are wearing 18th- or 19th-century dress, which doesn't feel contemporary to us, it's not as easy.
Echoing the thinking behind the Naturalis appliance also featured below, these startups all recognize that consumers have a real desire for clothes and beauty products that are customizable in some way, making them more unique while also enabling the user to involve themselves in the design process.