T-Mobile is analyzing very large amounts of campaign data in near real-time to innovate and adopt new business models not possible before.

FORBES: Big Data: A Picture Is Worth A Thousand Words

You can go out there and test things and do some fairly innovative products and innovative business models and get real-time feedback.

FORBES: Heidi Roizen: On Venture Capital And Friction-Free Channels

You know, we need better information and the ability to run computer models in near real-time so that we can give you better answers to say exactly whey there is warm conditions on the East Coast at North America at the moment.

NPR: Can Climate Change Explain Odd Weather?