Fully 43% of readers of Britain's Daily Telegraph and Daily Express are at least 65 years old, according to the National Readership Survey.

据英国“全国读者调查”显示，英国的每日电讯报和每日快讯报的读者中整整43%的人年龄至少在65岁以上。

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Online newspaper readership is growing, the survey found, with 17 percent of Americans saying they visited a newspaper website the previous day, up from 13 percent in 2008 and nine percent in 2006.

调查发现在线新闻读者的数量正在增长，17%的美国人表示他们前一天访问过新闻网站，而2008年这个数字为13%，2006年则只有9%。

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In a recent survey of some 10, 000 consumers, IBM found that the use of mobile music and video increased five-fold between 2007 and 2009, while readership of online newspapers more than tripled.

根据最近一次对约10，000个消费者所作的调查，国际商务机器公司（IBM）发现移动音乐和视频的使用在2007至2009年间增长了5倍，同时在线报纸的读者群人数增长超过三倍。

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Plans to serialise it were dropped by the Ladies' Home Journal when the magazine's circulation department warned that a readership survey showed extracts might cause southerners to cancel their subscriptions.

ECONOMIST: Dorothy West