In the intense market competition, the United States newspapers is dedicated to providing high-quality news service and better than our competitors, substitute for other newspapers, and gain a competitive advantage and build unique newspaper brand. General American newspaper, La ” “ divided into quality and ” “ mahasone, for example, the New York Times, the Wall Street Journal, the Washington Post's Pulitzer Prize big winners are to provide high-quality and depth of coverage will be proud of, and they maintain your own brand effect is not a difficult task for them not to provide, full-length reports, international news, in-depth reporting. However, for the popular newspapers do faces the challenge of network news. According to the Economist report, readers increasingly “ short news, local news, sports news, entertainment news, weather information and traffic information ”. The United States to give up some popular newspaper is not so good at items, such as in-depth reporting and increase the amount of readers'imagination.

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