Sina's passion for his field originally stems from the fact that he is mostly blind and uses assistive technologies such as a screen reader to navigate computer systems and technological devices.

WHITEHOUSE: Sina bahram | The White House

On paper and within the Barnes and Noble ( BKS) conference rooms, NOOKColor, a dedicated e-reader with touch-screen, color, presumably-good web browsing and even video capability, had to seem like a slam dunk.

FORBES: The NookColor Won't Save Barnes and Noble

Amazon also updated its Kindle e-reader with a self-lighting screen and clearer resolution.

WSJ: Amazon Unveils New Kindle Tablets