This will build readership, and using reader content will mean you don’t always have to have something fresh to say!

这将树立起关系的桥梁，而利用读者的内容将意味着你不必总是要保持新鲜！

youdao

Behind the publishers' e-reader efforts are hopes for a digital-distribution mechanism that offers new venues to expand readership and collect revenue for news and information, publishers say.

WSJ: Publishers Nurture Rivals to Kindle