When marketers figure out simple, inexpensive ways to access an aggregate stream of opinion and sentiment data, brands will get a truly accurate read on perception.
The combination offer has plenty of backers: the Bank of China, Warburg Dillon Read, HSBC, the powerful family of Li Ka-shing and Hong Kong public sentiment (which is wary of the SingTel deal because 76% of that company is owned by the Singapore government's investment arm).