re-positioning branding 品牌再定位
Then thoroughly probing the causes for rebranding, the thesis states the principal causes namely brand ageing, brand crisis, position failure, demands variety and strategic transformation with the diagnosis analysis.
进而深入探寻品牌重塑的原因,结合实证分析阐述了品牌重塑的五大动因,即品牌老化、品牌危机、定位失误、消费者需求变化和战略转变等。
参考来源 - 品牌重塑问题研究·2,447,543篇论文数据，部分数据来源于NoteExpress
以上来源于: WordNet
N-UNCOUNT Rebranding is the process of giving a product or an organization a new image, in order to make it more attractive or successful. 重塑 [商业]
A complete rebranding of the school is expected within two years.
有望在两年内完全重塑该校的形象。
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