The first thing you'll notice about the Sony Internet TV Blu-ray Disc Player is that it's white.

ENGADGET: Sony Internet TV Blu-ray Disc Player with Google TV review

Joining the currently available BDX2700 and BDX2500 models, the BDX3000 is the company's first 3D-capable Blu-ray Disc player.

ENGADGET: Toshiba brings WX800 and VX700 HDTVs stateside, BDX3000 3D Blu-ray player this month

Prices on next-gen optical HD players continue to plummet today with Sony's announced price drop on their new BDP-S300 Blu-ray Disc player.

ENGADGET: Sony's BDP-S300 Blu-ray player now less than a PS3 HD