理性的品牌创建（rational branding） 品牌延伸(brand leveraging)：用其优势地 位将品牌延伸到其他产品和服务上。 39.
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rational branding
合理的品牌
以上为机器翻译结果，长、整句建议使用 人工翻译 。
The court cannot reach this outcome without branding the views of the other side as either "irrational, " if it employs the lower, rational-basis level of judicial scrutiny, or "bigoted" and hateful, which would justify heightened judicial scrutiny.
WSJ: Michael McConnell: The Constitution and Same-Sex Marriage
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