Sponsorshipcan lead to musicians wearing a company’s clothes and namingsongs after it: RascallFlatts, a countrymusicband, has done both for AmericanLiving, a label carried by JCPenney.
Sponsorship can lead to musicians wearing a company's clothes and naming songs after it: RascallFlatts, a country music band, has done both for American Living, a label carried by JCPenney.