Sony also confirmed a range of big-name software for the machine including Bungie's upcoming "shared-world shooter" Destiny, which will include exclusive content for the PS4.
But his enterprises, and his personality, generated valuable publicity, and Mr Blass sold licences to attach his name to a wide range of products: scent, luggage, chocolate, furnishings, nearly 100 items in all.
To do that, Capellas says Compaq will slap its well-known brand name on a wide range of products: from portable organizers to the Himalaya servers that power AOL's e-mail system to products still in development that will blur the lines between computers and electronic appliances like cell phones and stereos.