When he ran short of celebrities to act as models, he hit upon a new idea: he turned models into celebrities, creating a new creature called the supermodel.
What made the spot so powerful is that it ran for nearly 20 years and literally became a tradition, reminding people the holidays were once again upon us.
One officer tackled the older brother after he ran out of bullets walking down the street -- as if in Hollywood showdown -- firing upon police about 10 feet away.