Apps, or what you hear more often in China is A-P-P, quickly come and quickly go.

应用程序在中国通常被称为A - P - P，往往是迅速窜红，又马上过气。

youdao

Quickly come, quickly go.

来得快也去得快。

youdao

Marketing budgets are frequently spent on episodic activities like events, e-mail campaigns, webinars and other activities that come and go quickly and leave no lasting footprint.

FORBES: Magazine Article

Sluggers come and go quickly in the majors.

FORBES: Atlanta Braves Catcher Evan Gattis Is The Best Story In Baseball's Early Season

Most food trends come and go as quickly as the pop-up spaces that host them.

BBC: London��s last word in Peruvian food