The not wholly solemn guide to dem Look: Modetrends von A bis Z in a popular local paper suggests Badedress (it could have added Beachmode), Citymimikry, industrial Chic, quick-drying, Sportswearstoffe and Wet-Look.
According to a news release from Adidas, they feature "quick drying Revolution 30 technology" and "ClimaCool Zones" and "limited-edition impact camo design" and other terms that must sound amazing in an elevator full of marketers.