Listing 10 details the steps to follow if there is more than one asterisk per-query word.

清单10详细说明了在每个查询词中有多个星号的情况下需要遵循的步骤。

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Finally, if the query word has an asterisk in the middle, require the query word to match at the beginning and end.

最后，如果查询词的中间有星号，则要求严格匹配查询词的开头和结尾。

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Similarly, if the asterisk appears at the end of the query word, the program will treat that as requiring the word to begin with the specified query.

同样地，如果星号出现在查询词末尾，程序将把该星号视为要求指定的查询必须以该词前面的部分为开始。

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Originally, we thought it's information needs only; we just need to find a web page that contains the query word, but it's actually not.

起初，我们以为人们只是需要信息而已;,只需找到一个带有关键字的网页即可，但实际上并不是。

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That fact is then connected with the user's question, even if the word order of the result and the query didn't originally match.

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In a word, relevance, or building relevance for your brand in the context of an active query.

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