To develop an awareness of the state of art of quantitative methods in business research with a special focus on marketing and empirical modeling.
提高学生以市场学和实证研究为视角的定量方法研究意识。
Business graduates must also be numerate, because most degrees will have courses in quantitative methods and statistics.
商科专业大学毕业生也必须具备良好的数学能力，因为大部分学位涉及定量研究法和统计学领域课程。
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