Once you are working with a qualified prospect or customer your sales process generally will cross through three to four major steps, depending on your product or service.

一旦你找到了合格的潜在客户，你的销售过程通常会经历三个步骤，不过还要视你要推销的产品或服务而定。

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It calls the play (the marketing program) and passes the ball (a qualified prospect) to the wide receiver (sales) who carries the ball across the goal line (closes the deal).

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Enron would have qualified as a risky debt prospect each time.

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