In part, Qeelin fits with Kering's strategy of buying top brands in areas where it doesn't already compete.

部分原因是，麒麟符合开云收购非竞争领域顶级品牌的策略。

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Sunday, the French company said it acquired a majority stake in the Chinese fine jewelry brand Qeelin.

FORBES: PPR Acquires Chinese Fine Jewelry Brand Qeelin

For example, late in 2012, it announced the acquisition of a majority stake in Chinese luxury jewelry brand, Qeelin, and last month announced it acquired a majority stake in the luxury designer brand, Christopher Kane.

FORBES: PPR's Annual Profits Up 28.2%, Sales Up 20.8%