That irreducible tension led Huffington to pursue a sale and push her partners to go along.

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But some people use gift-giving as an occasion to push their partners to try new things or to improve their tastes.

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Rather than keep their content restricted to their respective Web sites, which have generated only a tiny fraction of the traffic headed for YouTube, the two sides have opted instead to sign distribution agreements with outside partners to push their content out to major portal sites.

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