“推式营销”(push marketing)的时代已经成为过去。现在,对话、参与以及相关性才是制胜的关键。
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企业的生产体制实现了推式经营(Push Marketing)向 拉式经营 ( Pull Marketing )的转变。
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Lenovo has to push marketing to emerging markets (Russia, India, Africa, South America), where Acer has been making forays already.
FORBES: Lenovo Dreams Of Markets Beyond China
Smart marketers know the clock has chimed an end to push marketing.
FORBES: Brand Intangibles: Unleash A Positive Frankenstorm
Push marketing and the 4 Ps of price, promotion, place and product have been replaced by buyer enablement and outcome, proof, value and experience.
FORBES: Influencing Your Buyer
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