As publishers push for Apple to help them sell subscriptions, many are still leery of doing so on the tech company's terms.

WSJ: Google Digital Newsstand Aims to Muscle In on Apple

"Giving sharks a passport could ultimately help us push for increased levels of protection, " added Mrs Hall.

BBC: Lottery boost for Manx basking shark 'passport' tagging

Last week, RIM jumped on speculation that activist investor Carl Icahn had taken a stake in RIM, which will help him push for a board seat and press the company to consider a sale (see Rumored Icahn Stake in RIM Fuels Takeover, Asset Sale Speculation).

FORBES: RIM Takeover Chatter Sends Stock Into Volatile Convulsions