To boot, Sony Ericsson's Xperia Play is just around the bend, and if Amazon's able to launch its own app store, why not push out a game-centric one from a name that people already know and trust?

ENGADGET: Valve's Gabe Newell hints at possible Steam port to iOS / Android, may be blowing hot air

It's a push that is less about himself and more about his name and all that it has come to represent.

WSJ: Oscar de la Renta's Next Big Act

In a Mumbai weekend game, Bollywood's Saif Ali Khan, Kareena Kapur, and Anil Kapur ran along the ground sporting the team's jerseys emblazoned with the name of their upcoming film in a brazen marketing push.

BBC: But is it really cricket?