And Riley has yet to unveil an e-commerce strategy, other than a plan to pool purchasing among various divisions.

FORBES: Attractive And Available

By standardizing specs for commonly purchased items and working together across silos, we can pool our purchasing power to leverage our size and lower cost.

WHITEHOUSE: "Doing What Works" Transcript

Tapad will then pool other people who have shown the same purchasing intent and sell that segment to an advertiser.

WSJ: Online Ads Can Now Follow You Home