Purchasing Motivation Research 消费动机研究
motivation in purchasing 购买动机
Brand image is the core of brand research and is a main driving factor for customers’purchasing motivation.
品牌形象是品牌研究的核心,并且是顾客产生购买动机的主要驱动因素。
·2,447,543篇论文数据，部分数据来源于NoteExpress
Considering such kind of situation, this dissertation is examining the university students 'luxury goods purchasing motivation based on the consumer decision-making style segmentation.
基于这样的环境和背景，本文以消费者决策风格为细分基础，展开了针对大学生的奢侈品购买动机研究。
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