通过购买意向（Purchase Intent）和FOI 构建FOM. • 新产品概念测试时，用小问卷招募future shapers作为主要的座谈 会参与者，座谈结果会很好！
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Intent of the Purchase Order 采购订单的意图 ; 购买订单的意向
Letter of Intent to Purchase 购买意向书 ; 购买意向的信
intent to purchase 购买意向
The relationship of perceived quality and perceived value and the relationship of perceived value and purchase intent are also linear correlation. Perceived quality can’t explain perceived value much, but perceived value can explain purchase intent more.
感知质量与感知价值,感知价值与购买意愿之间同样具有正向线性相关性。
参考来源 - 价格和品牌对高校大学生消费行为的影响分析Then 300 questionnaires were sent out in four universities,and 284 valid questionnaires were retrieved. Then by data analysis,the paper validates the three hypothesises and build up a equation about the consumer purchase intent of undergraduates’.
然后以全国四所高校为范围发放调查问卷,经数据分析,建立了大学生购买意向的回归方程。
参考来源 - 企业社会责任对大学生消费群体购买意向影响的研究·2,447,543篇论文数据，部分数据来源于NoteExpress
With the economy slowing down, how will consumers' confidence and purchase intent be impacted?
中国经济增速趋缓将如何影响消费者信心和消费意愿？
Their goal was to build trust through benevolence and to improve brand image, consideration and purchase intent.
它的目标是通过这款亲善应用建立信赖，提高品牌形象、关注度，增强顾客的购买意愿。
The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.
购买意愿是未来销售预期的关键指标，因此也成为广告效果评价的成功要素。
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