You can structure the punch line for maximum effect by putting the punch word last. And you can pause to add impact.
你可以最后地使用点睛词，来把你的点睛句以最大的影响发挥出来，也可以加以停顿来增加其作用！
A pause placed just before the punch line or the punch word builds a sense of anticipation, a form of tension, which makes the joke stronger.
在点睛句或点睛词之前稍微停顿一下，制造出一种紧张，就可以使笑话的影响力更大！
Marketing types the world over know that word-of-mouth recommendations carry more punch than advertisements.
全世界广泛知道销售类型里，口头上的推荐比广告推荐更有震撼性。
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