In contrast to other services such as Flipboard, Zite, AOL Editions and Pulse, which either focus on pulling news from social recommendations or from RSS or Twitter feeds, Evri aims to provide discovery of new articles on topics that people are interested in.

FORBES: Evri iPad App Brings Discovery To News Reader

Finally, there's the prospect of Microsoft pulling in News Corp. into the fray to help it nail down Yahoo!

FORBES: Magazine Article

There has to be some explanation of how it is the News Corp. chairman keeps pulling the same ruse over and over again and people keep falling for it.

FORBES: Murdoch's iPad Paper to Be Centrist? Don't Believe It.