That means Jeep executives can go to a secure Web site and pull up information about people playing its Disc Dogger game, designed by YaYa, as well as games designed by other companies.

FORBES: You Play, They Win

In the video after the break you can see the concept being illustrated with playful examples that interact with the program, but more useful applications include the ability for users to pull up subtitles for public information videos, or overlay sign language.

ENGADGET

If they can pull up the website of their election board, the information will be there or they should make phone call.

NPR: Can Your Clothes Keep You From Voting On Election Day?