Obviously, the pricey hardware will mean even more losses to Sony at launch, but supposedly once they figure out emulation they'll pull the chips to lower their costs.
Investors are selling these assets because of systematic risks in the equity markets, but if Brazil starts looking risky by itself, it could pull equities there even lower.
In either case, the upfront cost to Internet providers would be much lower than if they had to pull the fiber themselves, and if the fiber were made available to more than one private company, the competition for service would force pricing for the service to be competitive.