"It's a conflict of interest, because now Google is getting into publishing and they're already in the ranking business, " charges search marketer Michael Gray.

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But the power of the Web, with its ability to search, index and classify information without constraints on format and publishing privileges, can also be a great democratizer, says Scott Yara, co-founder of Greenplum, now part of EMC, where Yara is vice president of products.

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The basic background is that the newspaper publishing industry in several European countries is adamant that Google makes vast profits from running the search engine and therefore they want some of that money.

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