He points out that its media and publishing companies were the first to embrace paywalls and dump the lunacy of free content.

FORBES: Zuora Raises $36 Million to Invade Europe

"Blogs are a global self-publishing phenomenon that connect Internet users with dynamic, diverse points of view while also enabling comment and participation, " said David Krane , Google's director of corporate communication in an e-mail message.

FORBES: Google Goes Blog-Crazy

Which points to a problem not just at Twelve but with the entire book publishing industry.

FORBES: Forget Apple's iPad, Publishers Need To Worry About Tigers