Behind the publishers' e-reader efforts are hopes for a digital-distribution mechanism that offers new venues to expand readership and collect revenue for news and information, publishers say.

WSJ: Publishers Nurture Rivals to Kindle

Publishers should continue to invest in great content, syndicate through reader apps, and let customers share content, driving new audiences to their publication.

FORBES: Four Ways Big Media Can Survive In The Tablet Era

As it turns out, matching the right advertising to the right device--be it a smart phone, e-reader or tablet--is a major dilemma for publishers, according to a study authored by May that was released this week by Outsell.

FORBES: Media