We are an Italian Publisher in China.

我们是一家意大利出版集团在华分公司。

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Secretary: Hmm. We ordered some Chinese-English dictionaries from a publisher in China last week.

秘书：是的，上周我们从中国的一个出版商那订了一些中英词典。

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The lessons Crow drew from observing Western companies in China, first as a journalist and newspaper publisher and then as an advertising executive in Shanghai, remain relevant.

克罗在上海先后做过记者、报纸出版商和广告主管，他通过观察驻中国的西方公司所总结的经验至今仍然适用。

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Lolapps has been working with 6waves for the past 18 month and felt that 6waves had a similar focus on analytics and data-oriented design decisions in building games, says Arjun Sethi, CEO of Lolapps. 6waves was also attractive as a global publisher, working with Tencent in China, Mixi in Japan, and Zapak in India.

FORBES: Lolapps Merges With 6Waves In Social Gaming Developer-Publisher Tie-Up

The other challenge is that in China, each publisher tries to provide a whole funnel scenario, trying to capture all adspend, even when that is not the most effective solution.

FORBES: What is Holding Back Digital Advertising Adspend in China?

The lessons Crow drew from observing Western companies in China, first as a journalist and newspaper publisher and then as an advertising executive in Shanghai, remain relevant.

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