The copyright protection of character is different from publicity right. Character generally is fictional, but publicity right deals with the real person especially the celebrity.

角色的版权保护同公开权是不同的，角色一般是虚构的，但公开权针对的则是真人特别是名人的形象。

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He's not averse to publicity, of the right kind.

他不反对宣传，只要是正当的。

《柯林斯英汉双解大词典》

The right of publicity means the right that the name, image or other attributes are commercially used.

形象权是指真实人物的姓名、肖像或其它表明其身份的个性特征被付诸商业使用的权利。

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Indeed, our legal system has long recognized that we all have a "right of publicity, " which means that we each have the right to control the use of our name, image and likeness.

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Sixteen states have established the right of publicity solely through statute, and 10 states have recognized the right solely under common law.

FORBES: Encores By Marilyn Monroe, Tupac and Elvis Raise Publicity Rights Concerns

Right-of-publicity laws, which give people the right to control the use of their identity.

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