Because of its size and influence with suppliers and buyers, Wal-Mart's policies often receive wide public attention.

VOA: special.2009.07.17

"Death of a Salesman" had a big influence on the American public.

VOA: special.2009.11.29

This is why it was important for Dimon to take his arguments public and influence the influencers.

FORBES: JPMorgan CEO Jamie Dimon's Public Lambasting of the Bank of Canada

The study reveals that policy makers may be overlooking key factors which directly influence public health.

FORBES: Wealthier Nations, Healthier. But is That Always the Case?

But rational calculations are not the only ones that influence public opinion, especially in the supercharged atmosphere of a first-ever referendum in a politically and ideologically divided society.

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