This allows a company to set up public environments to work with their customers, or even private groupings to invite only select people to interact.

FORBES: Corporate Microblogging Helps Employees Migrate Work Conversations Online

Recent outages in public cloud environments demonstrate why concerns about reliability, security and privacy need to be taken seriously and addressed transparently.

FORBES: Out Of The Cloud, And Into The Business of "Yes, Now"

The conversations that once took place only between people in private settings now occur more and more in public online environments, across a world geography.

FORBES: Build Social Media Into the Customer Experience