Psychologists call this the facial feedback hypothesis.

心理学家称之为脸部反馈假设。

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Psychologists call this the reciprocity rule, and it is a rule that all societies honour.

心理学家把这种行为称为互惠原则，这是所有社会都遵循的原则。

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Psychologists call this problem in belief formation the vividness effect (Stanovich, 2007).

心理学家称这为“激动效应”。

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Psychologists call this the "levels-of-processing" effect, since sentences that require extra levels of analysis are more likely to get remembered.

WSJ: How E-Readers Change the Way We Read | Head Case by Jonah Lehrer

Psychologists call this prevention motivation , and the prevention-minded are more driven by criticism and the looming possibility of failure than they are by applause and a sunny outlook.

FORBES: Use Motivational Fit to Market Products and Ideas

Psychologists call this promotion motivation , and research shows that promotion-minded people are more energized by optimism and praise, more likely to embrace risk, seize opportunities, and excel at creativity and innovation.

FORBES: Use Motivational Fit to Market Products and Ideas