Mr Bibby said Transforming Bury was not about privatisation but looking at the best way of providing different services.

BBC: Bury Council votes to allow services to be outsourced

When I asked Waldorf about this, he said that in the future the company may look into providing different services, including same-sex, but that at the moment their research was designed specifically for heterosexual couples looking for marriage.

CNN: eHarmony CEO meets controversial success

Nate Blecharczyk cofounder and CTO of Airbnb said that regulation should be different for collaborative consumption services because owners of homes or cars are usually the ones providing the service.

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