That would provide Lions Gate with 'significant overages,' he said, an industry term for international distribution fees paid above an initial advance.

溢余是一个行业术语，指的是在初始预付款之外支付的海外发行费。

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Ads placed in demos could count the days until the game's release, provide a link to an online store for advance orders, and switch to promoting other games from the same vendor once the game comes out.

ECONOMIST: Advertising in videogames