That plan proved more costly than expected, and the jury is still out on whether the decision to partner with the National Center for Missing and Exploited Children to provide free AMBER alerts on missing children will drive wireless phone subscriptions.

FORBES: Magazine Article

And Integral's plan has proved successful for a number of artists such as The Gossip, Jose Gonzales and Go Team.

BBC: Music giants change their tune

The plan has proved controversial since it was first announced by Chancellor George Osborne more than two years ago as one of a number of austerity measures designed to reduce the deficit.

BBC: Baby being fed