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Proton had half of the fast-growing Malaysian market, thanks both to import tariffs (as high as 350% for a Mercedes) that made the Proton cars by far the cheapest in their class, and loans so generous that a buyer could pay as little as 10% of the price of the car up front and the rest over as much as ten years.
ECONOMIST: Malaysia��s car industry
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He convinced the board of Lotus Cars owner Proton to back his ambitious plans, which also include the launching of five new road-car models.
BBC: Date set for full trial in Lotus F1 naming row
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Meanwhile, in March Mitsubishi ended its 20-year alliance with Proton, which bases its cars on the Japanese firm's designs.
ECONOMIST: The car industry