They badmouth and criticize their current or past employers and justify their own convictions, thinking that a prospective employer is going to identify with them.

他们诋毁、批评现在或过去的雇主，为自己的观点辩解，认为未来的雇主能同情自己。

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Anecdotal feedback from prospective and current customers is just as important.

收集现有的和潜在消费者的反馈同样重要。

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They crafted and maintained a strategic brand — a unique, useful promise to current and prospective customers — to gain brand equity and loyalty.

他们精心打造和维护一个战略品牌——对现期与预期用户的独一无二的有用承诺——以获得品牌资产与忠诚。

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The government will amend company law so that shareholder votes on big businesses' prospective remuneration plans for executives will be binding - as opposed to the current system of advisory votes (which have the power to embarrass companies but not to compel them).

BBC: What kind of democracy for votes on bosses' pay?

"By partnering with SES, Gogo aims to provide the reliable and seamless satellite coverage our current and prospective airline partners must have to meet airline passengers' demands for high-quality, high-speed Internet access on the fly, " said Gogo president and CEO Michael Small.

ENGADGET: Gogo spreads its in-flight WiFi wings further with SES satellite deal

Her philosophy stresses the principles (not the tactics) that turn strong individuals into prospective leaders, and that will invariably make the difference for current leaders between being good and rising to all-out great.

FORBES: Do You Have What It Takes To Be A Great Leader? Take The Test