Already, companies in regulated industries can get packages that monitor the rest of the consumer device for proprietarymaterial (something one hopes they warn employees about).
The Proprietary Association of Great Britain, which is responsible for checking marketing material from pharmaceutical companies, backed its decision to approve the book.
By wrapping the iPlayer mobile website together with its proprietary Media Player plug-in, the broadcaster can offer access to streamed feeds of its material but will still not be able to let users download programmes for offline use - as is the case with its iOS app.