Today, the field has expanded to include the entire ecosystem involved with the promotion, support, and network of those involved with an endeavor designed to make the world a cleaner, more-equitable, healthier, and better-educated place.

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There is also aggressive promotion and support for such activities as the Singapore International Film Festival, now in its 10th year, and the Festival of Asian Performing Arts -- showcases for both local and regional talent.

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Other incentives were said to have included exclusive promotion and marketing support for the studios' new releases.

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