Winfrey may be one of the media industry's best brand managers, but can she rise to the role of a programming executive?

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Last March Terry Botwick, a programming executive at CBS, learned that veteran Hong Kong action director Stanley Tong (Supercop) was interested in developing a martial-arts show for television.

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Rather than the controversial programming or executive shake-ups that have come to define its rivals, the network has built a somewhat snooze-worthy reputation for delivering top-rated (and predictable) shows for a broad (and predictable) audience.

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