Last year, the online-ad industry launched a program to label ads that are sent to computer users based on tracking data.

WSJ: Latest in Web Tracking: Stealthy 'Supercookies'

From the perspective of someone who recognizes the very high payoff to innovation in the social sector, I can only be delighted with the outcomes of the program regardless of how we label it.

FORBES: CSR or Marketing at PepsiCo?

This includes additional benefits from its store localization program and continual emphasis of its private label merchandise.

FORBES: Yes, Virginia, Macy's Is A Good Buy